• Be Entrepreneurial 2015 Sponsor by Catterpillar
    Be Entrepreneurial 2015 Sponsor by Catterpillar
    Challenges students from 15 to 19 years old, start an entrepreneurial venture while still in high school. Group photo at Wat Dan Sam Rong School, Bangkok.
  • Be Entrepreneurial 2015 Sponsor by Catterpillar
    Be Entrepreneurial 2015 Sponsor by Catterpillar
    Evaluate an entrepreneurial idea based on product, customer, and competitive-advantage criteria at Thewphaingarm School, Bangkok.
  • Be Entrepreneurial 2015 Sponsor by Catterpillar
    Be Entrepreneurial 2015 Sponsor by Catterpillar
    Recognize characteristics and practices of successful entrepreneurs. Certificates at Darasamutr School, Chonburi Province.
  • It's My Business 2015 Sponsor by Bechtel Inc.
    It's My Business 2015 Sponsor by Bechtel Inc.
    Apply their entrepreneurial skills to education, career, and service pursuits. Group photo Bechtel Inc. & students from Wat That Thong School.
  • It's My Business 2015 Sponsor by Bechtel Inc.
    It's My Business 2015 Sponsor by Bechtel Inc.
    Will be presented Fill a need, Know your customer and product, Be creative and innovative and Believe in yourself. Students from Saipanya School.
  • It's My Business 2015 Sponsor by Bechtel Inc.
    It's My Business 2015 Sponsor by Bechtel Inc.
    Apply their entrepreneurial skills to education, career, and service pursuits. Certificates at Srivikorn School.
  • Insure Your Success 2015 Sponsor by Krungthai AXA
    Insure Your Success 2015 Sponsor by Krungthai AXA
    The Insure Your Success project helps young people aged 12 – 18 years understand the risks associated with certain financial choices. Certificates at Chan Hun Bamphen School
  • Insure Your Success 2015 Sponsor by Krungthai AXA
    Insure Your Success 2015 Sponsor by Krungthai AXA
    Provides opportunities for AXA employees to engage in the communities in which they work by volunteering
  • Insure Your Success 2015 Sponsor by Krungthai AXA
    Insure Your Success 2015 Sponsor by Krungthai AXA
    Raises awareness in the community (government, media, parents) of the need for enhanced financial education and how businesses like AXA can contribute positively to meeting that need. Group photo at Buddhajak Withaya School.
Home Our Programs Be Entrepreneurial Be Entrepreneurial

JA Be Entrepreneurial®
Sponsor by Catterpillar

By developing the essential components of a business plan, JA Be Entrepreneurial challenges students from 15 to 19 years old, start an entrepreneurial venture while still in high school.


Following participation in the program, students will be able to:
• Recognize characteristics and practices of successful entrepreneurs.
• Evaluate an entrepreneurial idea based on product, customer, and competitive-advantage criteria.
• Demonstrate business-planning skills for venture start-up, marketing, manage ment, an d ethical decision-making.

Session Titles and Summaries


Session One—Introduction to Entrepreneurship
Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and participate in a product development competition.

Session Two—What’s My Business?
Students take on the roles of various entrepreneurs as they develop their product or service idea, and analyze sources of successful entrepreneurial ventures to select a product or service as the basis of their business plan.

Session Three—Who’s My Customer?
Student groups create and present advertisements to demonstrate how market needs and demographics contribute to successful entrepreneurial ventures.

Session Four—What’s My Advantage?
Students evaluate actual companies that have excelled in selecting and applying successful competitive advantages.

Session Five—Competitive Advantages
Students play a game that demonstrates effective competitive advantages and select the best for their own entrepreneurial venture.

Session Six—Ethics Are Good For Business
Students learn through case-studies how being ethical is good for business in the long run.

Session Seven—The Business Plan
Students apply the key elements of successful entrepreneurs to their product or services and complete a sample business plan.

For more information visit www.jathailand.org or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it