Announcing The International Trade Challenge 2013

We would like to extend an invitation to students from 15 to 19 years old ( British Curriculum : year 12, American Curriculum : year 11,
Thai Curriculum : Mattayom 6) to participate in the fifth year of the FedEx/ JAT 2013 ITC in Thailand.

Over 200 students from schools around Bangkok will

attend at 1 day workshop scheduled for Saturday 25th May 2013, where they will learn fundamentals of marketing strategies and presentation skills.

The students in pairs, will then be invited to develop their own Market Entry Strategy for a product/service of their own choosing and to submit their paper strategy to be assessed and judged. The shortlisted 8 entries will then go on to the ITC National Competition where they will present their strategy to a panel of judges. There will be cash prizes for the winning teams. The three winning teams, will go on to compete in the Regional Competition against the top entries from up to 10 countries in the Asia-Pacific Region which is scheduled for August 2013 in Hong Kong.

Please apply in a team of two, though your schools or direct to the contact below.

Njah Khan-njah.jathailand@gmail .com


Khun Kaew –

081-700-9544, 085-245-5343 or 02-744-5283

Participants’ requirements for joining The International Trade Challenge 2013.

The competition is opened to all secondary school students with good English background. Guidance will be given to the students on the framework and content of the plan in a 1 day workshop, to be held on Saturday 25th May 2013 at Bangkok Patana International School 9.00 pm. – 4.00 pm.

They are then required to submit a “Market Entry Strategy” for a new product of their own creation, detailing their marketing, promotion, pricing, inventory and inventory and international product distribution plans, within one month after the day of the workshop.

The three winning teams will be chosen for their understanding of the significance of market research, creativity, planning, and entrepreneurial skills in entering new markets.


• Register to Participate by filling in the form and sending it to:

or Fax the form to 02-744-5283

• Attend the workshop

• Submit a “market-entry strategy”, in English as a two-member team(in required format)

• Selective final round of 8 teams will chosen for the national competition.

The participants will make a presentation and answer questions from a panel of judges.

• 3 winning teams will have the opportunity to participate in the Asia Pacific regional competition

in August 2013 in Hong Kong.